In today’s digital landscape, attracting continuous visitors to your website might be difficult. However, placing at the top of search engine results pages (SERPs) can change the game byallowing you to attract qualified visitors, improve sales, and position yourself as an expert. To achieve this, you’ll need to get the best Search Engine Optimisation (SEO) solutions available.
In this article, we’ll go over the top SEO tools available today, both free and pathid, and show you how to use them to increase your organic traffic.
Table of Contents
Why is SEO so Important?
A search engine query is the starting point for 68% of all internet experiences. That outperforms organic social media, social advertisements, and email marketing combined!
But getting to the top of the SERPs is no easy task. Your competitors are undoubtedly already employing SEO tools, so this is an even more pressing need. However, before you begin selecting tools, you must first understand how they function together, as no single SEO tool can do everything. Especially if you use free SEO tools, you will have some coverage gaps in your data collection and workflows that you will need to replace with additional products in the future.
How SEO Tools Can Help?
SEO encircle a huge number of tools, and approaches. Getting comfortable with all of the fundamentals requires a lot of immersion. Fortunately, adopting the correct SEO tools can make it much easier to incorporate both fundamental and advanced SEO strategies into your entire plan.
With these tools, you may create an efficient SEO strategy that includes critical duties for each sort of SEO. These SEO requirements commonly include:
With these tools, you may implement a successful SEO strategy that includes key duties for each of the numerous forms of SEO. These SEO basics frequently include:
- SEO Research – This is all of the preparation you perform before working on your website. This category includes opponent’s research, keyword research, and search engine results page analysis.
- On-page SEO – Content-related chores that begin to use your hard-earned research. Creating great SEO content and optimising page titles, meta descriptions, SEO links, and heading tags account for a significant amount of on-page work. However, we have a more complete checklist.
- Off-page SEO refers to optimization efforts conducted outside of your website, such as obtaining backlinks and social media mentions, that boost your website’s visibility, reputation, and authority online. However, it is most important to ensure that everything is done in the right way.
- Technical SEO entails improving a website’s technical features, such as website speed, mobile SEO, and Core Web Vitals.
- SEO Reporting – Accurately tracking progress and learning the right lessons from the data you collect so you can iterate on all of the procedures listed above.
We’ve made a comprehensive list of the top SEO tools which you can use to complete these tasks and many more. We have also taken the effort to explain which jobs each SEO tool is most suitable for, allowing you to properly combine them for optimal SEO results.
The Best SEO Tools
1. Semrush
Semrush is undoubtedly one of the best-known SEO tools on the market today. It has developed an impressive set of tools to assist you comprehend what is going on Google. They are one of the few SEO tools that can legitimately be described as an all-in-one SEO toolkit. Deep keyword research, routine rank tracking, content analysis, and competitor analysis are some of the most advanced services that are availabe till date. They also went above and beyond to amaze us with their Semrush WordPress Plugin and the well-known SEOquake browser extension.
Essential Characteristics of Semrush, the Premier SEO Tool Available
- A Swiss-army knife equipped with peripheral tools for content marketing, social media, and advertising.
- Expertise in tracking and reporting on all aspects of SEO campaigns.
- Content analysis that ranks contents based on difficulty, voice, keywords/NPL, and how it compares to competing content.
Position Tracking allows you to check how your keywords are performing on a regular basis. The Pro plan allows you to track up to 5 projects (unique websites) and their respective keyword positions. Understand which modifications you make are shifting the dial.
Best for:
Semrush is a advanced SEO platform best suitable for people who are serious about their SEO operations and willing to put in the time to learn how to use it correctly. This SEO programme is great for SEO professionals and agencies looking for an industry-leading SEO tool. While Semrush is not inexpensive, individuals with medium to big budgets will find it to be a worthwhile investment.
Pricing:
Starting from $119.95 per month, with free trials available for some tools.
2. SE Ranking
SE Ranking emerges as a versatile SEO tool crafted to aid website owners in monitoring and strategizing for their site’s search engine performance. With its budget-friendly SEO functionalities, the tool caters well to both new SEO specialists and those operating on a constrained budget.
SE Ranking includes a number of keyword research and analysis tools. This contains a keyword research tool that provides data on search volume, competitiveness, and other indicators to assist users in determining the ideal keywords to target for their content.
Furthermore, the platform has a keyword position tracking feature that allows customers to track their website’s success in search results over time. The website audit tool offers consumers an in-depth SEO evaluation of their website’s search engine performance. This includes analysing elements including on-page optimisation, technical SEO, and backlinks to discover areas for improvement and provide specific optimisation recommendations.
Key Features of SE Ranking
- Website auditing tool that examines on-page optimisation, technical SEO, and backlinks.
- Keyword research and analysis tools, including a keyword research tool and also a facility which helps you to track keyword positions.
- Backlink analysis tool for finding high-quality backlinks for your website.
Best for:
SE Ranking is very cheap, user-friendly SEO tool that is suitable for small business , bloggers, and owners of websites those who are looking to improve their site’s search engine optimisation. It gives you an an interface which is easy to use and a wealth of capabilities, including keyword research, site audits, and competitor analysis, making it a good alternative for those who are new to SEO or with limited technical knowledge.
Pricing:
$49 per month with a free trial. Test it out now.
3. BrightLocal
BrightLocal is a standout among the top SEO tools if you run a small business and promote to a local community. It eliminates all of the guesswork involved with local SEO. BrightLocal is completely focused on assisting location-dependent businesses in succeeding with local search terms, map results, and “near-me” queries, as well as controlling your company’s reputation and citations (citations in local SEO are beneficial).
The local rank tracking reports are excellent. They track the most important keywords for your business and show you how they perform based on the many areas from which searches can originate in your area. Search results may alter if someone searches for your keyword in different regions of your city, for example. It displays this information as a grid-like heatmap overlaid on a map of your service area/general location.
Key Features of BrightLocal
- Our local tracking reports keep you informed about your business’s performance in local SERPs.
- We also monitor reviews and offer solutions to highlight the top ones on your website.
- Create white-label reports if you provide local SEO services as an agency to your clients.
Best for:
BrightLocal is one of the best tool for businesses which is dependent on the search list of local records, such as brick-and-mortar stores and service-based enterprises in a specific geographic area. It is built to scale, with price levels available for both single-location enterprises and those with several locations or franchises around the world. BrightLocal, which includes features such as local search rankings, reputation management, and citation building, is an invaluable tool for any business trying to increase its local search visibility and attract more clients.
Pricing:
Starting at $29/month for up to three locations.
4. SEObility
SEObility is best for all critical SEO tasks, such as website checking, keyword analysis, on-page optimisation, and link building. It also includes options for analysing and checking backlinks, as well as tracking rankings of search engine. It’s one of the best beginning SEO tools available (similar to Ubersuggest) because it allows anyone to learn the fundamentals of SEO without breaking the bank. It even includes a substantial free tier, which we cannot recommend enough.
Key Features of SEObility
- The Free Plan will crawl up to 1000 pages of a tracked website and track 10 keywords.
- Tracks mobile and desktop keywords, CPCs, and rivals (paid).
- Monitors backlinks and tells you where to try your hand at link building (paid).
- Will monitor the health of your pages with on-page checks (for free).
This tool covers the fundamentals, which also includes keyword tracking and the quantity of pages crawled. Paid plans begin at a fairly reasonable per month, well below Semrush and Ahrefs.
Best for:
SEObility is a fantastic tool for beginners in SEO and web admins who have never optimised their websites for search engines. It contains amazing tools to help you learn the trade.
Pricing:
Free plan and premium plans providing more websites and keyword tracking.
5. Rank Math Pro
Rank Math is the most feature-rich WordPress SEO plugin, allowing website owners to do a variety of SEO operations straight from their dashboard. W3Techs reports that WordPress is utilised on 43.2% of all websites. This makes WordPress and plugins such as Rank Math useful tools for SEO specialists. Rank Math is intended to be incredibly user-friendly while incorporating a variety of tools into your content development workflows.
Rank Math is particularly helpful for two reasons. It analyses material as you write it and provides options for optimising your content directly. Many SEO plugins can analyse text and give SEO recommendations, but Rank Math also lets you edit the content directly. Content AI can recommend particular adjustments (such as titles) in real time. It may verify that your site is properly organised for SEO (including schema, sitemaps, internal link suggestions, redirects/404 monitoring, and much more).
Key Features of Rank Math Pro
Onboarding sequence that swiftly sets up an entire website with all of the key SEO configurations (including properly setting up metadata, breadcrumbs, and analytics).
Automatically submits for indexing all new and updated content to major search engines.
Creates a strong SEO dashboard on your website’s backend that monitors search traffic, keywords, and how effectively your content is optimised (sitewide).
Content AI that analyses all the important characteristics of content versus the SERP needs for a certain keyword.
Best for:
Rank Math is an indispensable tool for anyone serious about SEO who uses WordPress as their CMS. It works flawlessly with Divi, WordPress’ most powerful theme, allowing you to construct bespoke websites with an optimised SEO structure. Additionally, Rank Math provides a free version of its plugin, making it an excellent solution for website owners who are new to SEO and want to get started right away. If you have a WordPress website but no SEO tool, you should stop reading and install one right now.
Pricing:
Free plugin with paid Pro options
6. Surfer SEO
Surfer SEO is an artificial intelligence content solution that helps you develop high-ranking SEO material. Its sole objective is to assist content authors with SEO mindfulness so that they are not spinning their wheels and producing material that no one sees. It accomplishes this in stages, first by assisting you with keyword research and then analysing the SERPs for those phrases. After that, you may begin creating your content using its content planner. Writers can then begin creating their own content while auditing other people’s. They make a smooth transition from study to publication that will help you rank. Surfer SEO is all about developing a workable content generation strategy with an SEO-first focus.
Key Features of Surfer SEO
- Surfer SEO “Grow Flows” that divide content development into smaller, automated/low-effort jobs (talk about ROI boost!)
- Content development workflow: from research to pressing “Publish”
- Surfer SEO tracks content success and integrates with Semrush, Jasper AI, WordPress, and Google Docs.
Best for:
Surfer SEO is perfect for websites that generate a lot of material. It is intended to simplify the SEO workflow for content generation, making it a useful time-saving tool for both individuals and teams.
Pricing:
Starting at $49 a month with a seven-day free trial.
7. Mangools
Mangools is a suite of branded SEO tools with names that are almost as well-known as the firm that provides them. It’s just like other SEO software that allows customers to research, create, and track all of their SEO activities.
Mangools’ keyword research tool (KWFinder) gives customers information on search volume, domain authority, keyword difficulty, and other metrics to assist them choose the ideal keywords to target for their content. It is one of the most user-friendly keyword tools available, and it gives all of the information you need. You can even examine what keywords competitors’ websites rank for and in what position.
Key Features of Mangools
- Daily keyword research with competitor insights.
- SERP analysis to identify top ranking keywords and their underlying factors.
- Ability to look at competitor websites and assess where they are in their SEO implementation.
Best for:
Mangools is a for organic search strategists. Although not as well-known as Semrush or Ahrefs, Mangools delivers a broad variety of tools, making it an excellent all-in-one solution for dependable SEO tools. With a pricing tag equivalent to other low-cost options such as SE Ranking and SEObility, Mangools is a cheap option for beginners searching for dependable SEO software.
Pricing:
Starting at $49/month with a 10-day free trial
8. Wincher
Wincher is an SEO tool that mainly concerntrate on keyword tracking and analysis to help you grow your organic traffic. It also makes it simple to identify the exact new keywords for your article. It becomes especially obvious when it discovers a keyword with high search traffic but low competition (the ideal situation).
Wincher’s services include keyword research, keyword gap analysis, position tracking, and site audits, which help you enhance search engine rankings and increase qualitative visitors.
Key Features of Wincher
- Track your position rankings based on certain keywords.
- Discover keywords that you haven’t used yet.
- Reports and alerts to keep track of keyword positions
- This WordPress plugin links your website with Wincher.
Best for:
Wincher is a wonderful tool for beginners search engine marketing looking for a more thorough solution for keyword analysis and content position tracking. Its straightforward UI and focused feature set make it an excellent choice for first-time SEO or content marketers.
Pricing:
Starting at $39/mo with a free trial waiting for you.
9. Link Whisper
Link Whisper is a WordPress plugin and Shopify app for building internal links, which is important for SEO because it helps search engines to go deep in your website and understand what your content is about (by relating it to other linked content). However, managing internal links can be difficult, especially for large websites with a lot of content—we understand the struggle! Link Whisper makes managing internal links much easier by automatically applying links to your old content.
Key Features of Link Whisper
- Offers advanced ideas for internal links you can establish while in a page/post editor.
- Can link with Google Search Console to bring in basic performance stats (not necessary if you’re using a Google Analytics plugin).
- Create automated internal linking campaigns that discover instances of specified keywords and link to a pre-defined page of your choice.
Best for:
Link Whisper is great for large WordPress and Shopify sites, especially those that use a hub and spoke or pillar/cluster content strategy. It is useful for websites that publish a big amount of material and need to keep track of internal linkage. Link Whisper, with features such as automated link suggestions and in-content linking, is an excellent tool for enhancing search engine results and attracting more visitors to your website.
Pricing:
WordPress costs $77 per year for one site, while Shopify costs $7 per month.
10. Moz Pro
Moz Pro is an all-purpose SEO tool that can help website owners and digital marketers to get more traffic from organic results. It’s been around since 2004 and is widely regarded as one of the top SEO tools available. Moz has an excellent reputation in the SEO sector, therefore their Pro product is worth considering. If you’re a local business, MozLocal is also worth looking at, even though we’re not going over its features here. Moz Pro is great for tracking page positions in SERPs for certain keywords. It provides personalised SEO Insights to assist you understand what is causing SERP increases or decreases. It will also provides competition research tools to assist you keep up with competitor changes.
Key Features of Moz Pro
- It Provides keyword research and analysis for optimizing website content. Includes a site audit tool to identify technical SEO issues like broken links and missing meta-tags.
- Includes a backlink analysis tool that lets you disavow low-quality backlinks.
- Users can analyse and enhance their SEO efforts by tracking their search engine rankings for certain keywords over time.
Best for:
Moz Pro is another SEO solution designed for SEO professionals aiming to streamline their SEO workflow. It offers a extensive strategy approach to improving search engine results and increasing visitors. It’s useful for keyword research, site audits, backlink analysis, and more. While the monthly cost is greater than many budget SEO tools, it is comparable to industry heavyweights such as Semrush and Ahrefs.
Pricing:
$99/mo for three campaigns/websites.
11. WooRank
WooRank is an SEO tool which provides a various of features to help website owners and digital marketers in improving their search engine rankings and driving more traffic to their websites. It’s a mid-tier complete SEO platform that performs admirably. WooRank analyses competitor keywords, technological specifications, and position changes. All of this will assist you better understand your competition and how to outrank them.
Key Features of WooRank
- WooRank’s keyword tracking feature allows users to check their website’s search engine ranks for certain keywords.
- WooRank’s site crawl tool crawls site pages to uncover technical SEO flaws that may harm a website’s rankings.
- Comparing website performance to other websites might help find areas for improvement.
Best for:
WooRank is an excellent tool for website owners and marketers seeking to improve their website’s SEO quality and ranking position across different keywords. WooRank offers a comprehensive solution for increasing search engine ranks and bringing more visitors to your website, including tools such as site audits, keyword tracking, and competitor analysis. While it is significantly more expensive than the other tools in this post, it may be a good choice for individuals seeking more complex functionality.
Pricing:
$79.99/month for one website.
12. Clearscope
Clearscope is an SEO content optimisation tool that combines AI and natural language processing (NPL) to help content creators in maintaining their material for search engines. Search engines try to catalogue the entire internet and rely on NPL to interpret its information semantically. Clearscope uses similar ways to ensure that your content aligns with what search engines expect (based on keywords and search intent). This can all happen within the SaaS application or, for those with WordPress websites, on your site via their plugin.
Its content analysis is quite actionable, typically providing specific grades, comparison metrics, and other ratings to help you understand where your content stands in numerous key areas.
Key Features of Clearscope
- Examines the top-ranking pages for a specific search phrase.
- Identifies the most relevant keywords, phrases, and subjects for that search.
- Provides content ideas based on the above findings.
Best for:
Clearscope is an excellent tool for content-focused SEO experts that create or update content that needs to rank. While the price is expensive for some, Clearscope is an invaluable tool for maintaining content for search engines and increasing traffic to your website. Other tools, such as Scalenut, Dashword, and ContentPace, may be worth investigating for individuals looking for more economical options.
Pricing:
Starting at $170/month.
13. Ahrefs
Ahrefs is last on our list, but far from the least. It is a premium all-in-one SEO tool that has long held the market leadership position. Ahrefs provides SEO pros with everything they need to thrive in SEO. It can be attracting for new users, but that’s because there is so much functions on the platform. Ahref handles all types of SEO tasks, such as backlink audits, URL position ranking, competition research, keyword research, site audits, and more. Ahrefs has one of the best backlink profiles out there. It displays a histogram of your backlinks and how many you’ve received over specific look-back periods (1 day, 7 days, etc.).
Key Features of Ahrefs
- Unlimited projects that are authenticated with a site tag, plus five unconfirmed projects (Lite plan).
- Track page rankings for defined keywords in desktop and mobile searches (and observe ranking history).
- Keyword research utilising Ahrefs’ excellent database using Keywords Explorer.
- You can add plan add-ons if you rely more on certain tools than others.
Best for:
Ahrefs is the tool for SEO pros. It gives you solid statistics and strong filtering capabilities for drilling down to the information required to rank for competitive themes. It’s a worthwhile purchase for anyone trying to boost their SEO game. Along with Semrush, Ahrefs is a tried and true solution that is extensively utilised by SEO professionals.
Pricing:
$99/month
In conclusion, investing in effective SEO tools is paramount for businesses aiming to boost their organic traffic and improve their online visibility. With the right tools, such as Semrush, businesses can analyze their website’s performance, identify areas for improvement, and implement strategies to climb the search engine rankings. By harnessing the power of SEO tools, businesses can attract more qualified leads, increase website traffic, and ultimately, achieve their online marketing goals.
