Video Subtitling (CC)

The brief

Facebook found about 85% of video on Facebook is watched without sound. According to data published on Forbes, 69% view videos with the sound off in public places, and 25% watch with the sound off in private places. 80% of consumers are more likely to watch an entire video when captions are available. 50% of consumers say captions are important because they watch a video with the sound off. It not only helps non-native speakers to understand your content but also helps Google AI to rank your video on top. Discovery Digital Networks discovered a 7.32% overall increase in views for captioned videos. They also noted that the most significant boosts in views occurred within the first 14 days after adding captions, resulting in a 13.48% increase.

Why Amiglix?

With our experienced video subtitling service, you can maximize the potential of your videos. We specialize in making your video material more accessible, engaging, and impactful by adding accurate and professionally created subtitles.

Our strategy

Video subtitling plays a crucial role in enhancing SEO (Search Engine Optimization) by making your video content more accessible and understandable to search engines. Here’s how:

Improved Indexing: Search engines like Google rely on text-based content to understand and index video content. By providing accurate subtitles, you’re essentially giving search engines more context and information about your video, making it easier for them to understand its relevance to certain search queries.

Keyword Optimization: Subtitles allow you to include relevant keywords and phrases that align with your video content and target audience’s search queries. By strategically incorporating keywords into your subtitles, you can improve the chances of your video appearing in search results for those specific terms.

Expanded Reach: Subtitles cater to a wider audience, including those who prefer to watch videos with the sound off, as well as viewers with hearing impairments. This expanded reach can lead to increased engagement and sharing of your video content, which in turn can positively impact your SEO rankings.

Reduced Bounce Rates: Providing subtitles can enhance user experience by ensuring that viewers can easily follow along with your video content, even in noisy or quiet environments. This can lead to lower bounce rates and longer watch times, both of which are favorable signals to search engines and can contribute to higher rankings.

Rich Snippets: Search engines often display rich snippets, including video thumbnails and descriptions, in search results. Subtitles can provide additional text for search engines to use in these snippets, making your video more likely to stand out and attract clicks from users searching for relevant topics.

Overall, video subtitling is a valuable SEO strategy that not only improves the accessibility and user experience of your video content but also enhances its visibility and ranking potential in search engine results pages.

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